Like so many of the businesses featured in this magazine, we have been hit pretty hard by the Corona Virus. We had planned to launch new guides in Bradford, Ilkley, Harrogate and Huddersfield this summer but the closure restaurants, cafes and bars to the public forced us to think again.
It goes without saying that a printed food & drink guide is pretty useless if nowhere is open. We also recognise the uncertainty and struggle many of the businesses we work with are facing.
So we are in no position morally or practically to start signing businesses up to any new guides right now.
However, we are as determined as ever to continue the series and having put in some serious ground work earlier this year, we know our next set of guides will be worth the wait.
As things stand we have no idea when we will be in a position to move forward with these but we hope to be able to launch all four guides by the end of this year.
As difficult as things may be at the moment, we’ve seen some real determination from businesses looking to bounce back stronger than ever.
We plan to do the same and we thing the appetite for people to go out and discover, support and enjoy quality independents in their area will be greater than ever.
Any future guides will be adapted to fit the needs of the ‘new normal’ but our mission will be the same… to help and encourage people to discover the best food and drink businesses in their area.
We are incredibly lucky to have the support of Huddersfield BID and Bradford BID, who have agreed to be partner sponsors of their respective guides. This commitment will allow us to offer subsidised profiles for levy payers in these areas and invest more in our marketing campaigns.
We are working hard to secure similar deals in Ilkley and Harrogate and we are exploring various ways to provide value for the businesses who support our vision.
Our digital presence is growing all the time and is becoming a much bigger part of our offer to food & drink businesses. Website traffic and social media reach has grown significantly since we launched our 2019 guides and we’re excited to have introduced a quarterly digital magazine with free marketing for dozens of our friends and partners.
The next few months will be interesting for all of us so keep an eye on our social media for more news.
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